There are some choices that you have to make once you choose the right keywords to use in your content. Think deeply and carefully if you want to succeed in Search Engine Optimisation. Before you even start, you need to understand the following concepts:
• What your website is all about
• What is the purpose of setting the website?
• How committed are you in making sure your website grows and excels?
As soon as you settle in those fundamental points, then it is time to embark on work.
Organic Search Engine Optimisation
Definition: this is a process that is used to obtain a placement on the “Organic Search Engine Results Pages”. Websites that use organic SEO usually grow and expand.
To make sure your Search Engine Optimisation for your website succeeds, you will need to know the following things:
1. Let you website focus on one theme
Of course, your website is not limited to one thing. However, pick a key topic that is most important to the message you want people to get. This step is rather crucial, so you will have to do a small research about keywords before settling on a given topic.
2. Mention keywords where they make sense
Include your THEME in the website title, description, domain name, tagline, blog categories, page content, page content and keywords.
3. Link to internal pages on your website
Many content management softwares can link internally on websites; however, if yours does not do this, then you must link your website to the pages – link directly from your homepage and also cross link them.
4. Use a permalink structure that has keywords
There are sites with very ambiguous permalink structures that use digits to identify pages. Do not do this whatsoever, it is not good for SEO and does not have an appealing look. Use a URL that has text. Do not forget to incorporate keywords in the URL’s.
5. Eliminate anything that interferes with the speed of your website
“Page Load Times” are imperative. Therefore, remove non-essentials that affect the speed and functionality of your website. Things that may bog down your website include large images, music players, flash graphics and bad plugins.
6. Use keywords in your images
Search Engine Optimisation is all about inserting words that reflect your website in your content. These words should reflect description, image title and “alt” attributes. You should also re-title your file name if it does not appear in the main keyword.
7. Link to other sites with similar content/relevant content
To achieve this, include a blog roll, a resource page or link list on your site. Make sure that you do this sparingly because each link is just like a vote for another website. Make sure you do it well and many people will click on the links. This informs search engines that you can be trusted in that specific topic.
8. Update you website regularly
Websites that have different types of content get high ranking than websites that have static contents.
For more information about Search Engine Optimization, go to https://cohlab.com/services/search-engine-optimisationMore